A strategic marketing plan is key in ensuring you have the maximum impact in growing your brand
A well-designed annual marketing strategy can assist you in leveraging your business's greatest assets to increase income and promote your brand. All of your staff will know what you're doing at any time with a marketing calendar, and it provides structure for everyone to stay on track and complete important milestones. You'll have a road map for success if you have a plan in place, which will help you take your company to the next level. In a nutshell, you need a strategy!
You'll want to create a marketing plan that is more of a strategic calendar, with key dates set aside for each stage of planning and execution in the financial year.
It will take you at least a day or a morning to compile a yearly calendar that you can adhere to. This is an extremely crucial and lucrative process for your company that you should not overlook. Following a marketing plan means putting an end on costly and ineffective reactive campaigns, allowing you to spend more time with your family.
Your annual marketing plan should include a variety of media, including as clinic advertising, social media posts, neighborhood campaigns and commercials, SEO, Google My Business and online presence management, as well as staff-facing marketing and events.
These are the number one method to attract new patients and boost income at your practice. It's debatable whether or not the finest revenue-generating incentives are things like dentals, neutering, puppies, kittens, and geriatric pets. However, it all comes down to what your staff enjoy doing: promotions that you enjoy running will always appeal more to employees and therefore clients.
Season-specific offers are a good idea; for example, flea and worm awareness campaigns are best implemented in the spring when parasites pose a real risk.
Some practices want to offer a new deal every month, but studies have shown that a two- or three-month campaign is effective, as it usually takes a few weeks for your staff to get familiar with the promotion and for clients to arrange themselves to come in.
You should make a separate social media calendar for your clinic marketing, with a good mix of useful information about current clinic discounts, as well as your typical features. Ideally, you'll develop a social media calendar with specific timings and themes you'll be discussing each month in the year ahead, making it easier for your team to plan and produce excellent content.
Make sure to schedule local marketing activities well ahead of time on your calendar. Try to commit to hosting at least one special event day a year, such as the summer holidays. This might be a dog show in your neighborhood park or an open practice with engaging games for all ages, for example.
Remember that your brand is nothing without your team, so make certain that one of the most important elements of your marketing strategy involves interesting learning events and enjoyable days throughout the year to keep your staff happy and invested in living and breathing your brand on a daily basis.
The most crucial component of any marketing strategy is assessing its effectiveness. After each campaign, you should enter your practice management software and calculate how many more procedures you did in comparison to the same months last year. You should aim for at least a 10 percent increase over the previous year's results. Any greater than this figure suggests that your campaign has really piqued people's attention, suggesting that you consider repeating it again next year at the same time.
Make certain to inform your staff of any marketing triumphs, and congratulate and assist them in assisting you promote your practice. Don't forget that a marketing strategy is a long-term project that should be updated and improved on annually as you discover the best promotions and methods for your clinic.
Chapter 23 Every salesperson hits a slump at some point: leads dry up, deals stall out, and the dreaded end-of-quarter panic sets in. According to Chapter 23 of Fanatical Prospecting by Jeb Blount, there’s one critical question you must ask yourself to break free from this cycle: “Are you prospecting enough?” Prospecting is the fuel […]
Chapter 22 Sometimes, just a few simple words can completely reshape how we see the world. In Chapter 22 of Fanatical Prospecting, Jeb Blount shares eleven such words that hold the power to change careers, fortunes, and mindsets: “If it is to be, it is up to me.” This statement of personal accountability cuts through […]
Chapter 21 Prospecting is the lifeblood of sales success—but it can be grueling. The constant rejection, the occasional awkward conversation, and the daily grind of phone calls and emails often feel like an uphill battle. In Chapter 21 of Fanatical Prospecting, Jeb Blount highlights that what sets top performers apart is mental toughness. Their ability […]
In the competitive insurance industry, maintaining continuous engagement with prospects and clients is crucial. A well-crafted newsletter strategy—complemented by periodic reminders and thoughtful touchpoints—can keep your brand “in sight and in mind” all year long. This not only nurtures client relationships but also improves retention in an industry where acquiring new customers is far more […]
Life insurance agents in India have long been stereotyped as aggressive policy peddlers – the kind who corner you at family gatherings or cold-call at dinner time. “In fact, most people in India buy insurance products because they have a pushy uncle who happens to be an agent or they’re trying to save on taxes,” […]
Chapter 20 In Chapter 20 of Fanatical Prospecting, Jeb Blount highlights one of today’s most effective but often underutilized prospecting channels: text messaging. While emails can go unread and phone calls can be screened, texts cut through the clutter with near-instant visibility. Yet, tapping into this powerful medium requires a delicate balance of brevity, relevance, […]
