When it comes to marketing your business, a commonly given piece of advice is to be authentic. So, what's more genuine than low-fi material shot on your phone and uploaded straight to social media platforms without any expensive gear or a big budget? Nothing, for the majority of customers.
Lo-fi content, also known as low-fidelity, is made up of video that has been shot on a phone or other device, is behind the scenes, or is filmed on the move, so it doesn't have to be produced at such a high level. It's more DIY and easier to put out more frequently than a big campaign which is time-consuming and costs more.
Startups create engaging content to enhance their consumer relationships. Creating high-fidelity content, as previously said, is time-consuming, whereas if you create entertaining content that is low-fidelity in relatable yet surprising ways, it can be uploaded right after it's done and help you deepen consumer relationships.
Furthermore, low-fidelity content increases the company's credibility, lowers expenses for businesses, and fosters consumer interactions. Potential consumers can see themselves using your service or product after seeing you turn down the common high-budget, high-tech content, so they may be more inclined to discover more.
So, how can you achieve this?
It's incredible what a smartphone can accomplish these days. There are several ways to film low-fi content when there is no expensive equipment or crew to help.
You can create your own lo-fi videos in a distracted manner, so it feels very much like behind the scenes stories or like you caught someone in the middle of everyday activity. Create exciting videos of yourself in your workspace with no regard for how it will look when you upload it to social media. Simply pick up your smartphone and start filming a lo-fi video when you have an idea or when inspiration strikes.
As much as we enjoy seeing which celebrity is featured in the newest ad campaign for a company, the fact is that customers would rather see someone just like them.
So consider featuring common people in your low-fi content. It fosters relationships between your small business or startup and its target audience, humanizes your organization, and is as genuine as it gets.
What is most important, especially when it comes to producing content that has been shot with a phone? Keep it simple. It's enough to drive you crazy to think about attempting to capture something high-budget with a full cast and crew, so reduce the complexity by keeping your content simple.
There is no need to go overboard and try putting together a "film" when you want people to see the person behind the brand.
You may include things like a day in the life, tutorials, Q & A sessions, and even customers' user generated content.
When you're shooting content for your company, don't be afraid to mix it up. Sticking with one type of video can get dull. Instead, try including multiple types of low-fi content, such as short clips or tutorials mixed in with Facebook Lives or Instagram Stories updates. This keeps viewers on their toes and prevents the feeling that they may be watching anything you post at any given time.
Don't forget, when your company tries to portray itself as being relatable and down-to-earth, it's important to realize that many are interested in local events. So delve into what's going on in your area because there is no way to guarantee that people will sit and watch a Facebook Live from your business if their newsfeed is already flooded with posts about whatever is going on.
The public is wary of perfection. They want to see how your companies' products or services look in real life before deciding. They want to know how it looks in a candid light, how it appears through a camera phone lens, and how someone like them would use it. So don't shy away from showing your customers what you're working on.
In an era where everyone is looking for authenticity, you must engage with your audience regularly to keep them around. Low-fi content is one of the best ways to do this, and there are many more options out there if you're still not satisfied with what you see.
Low-fi content provides the opportunity for companies to present themselves as less commercialized than those high-budget, high-tech ads and films. It allows your company to be more relatable and establish a relationship between your small business and its target audience.
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