Here’s 25 Email Marketing Stats That Small Business Owners Should Know

When you have little resources, wasting any of your limited time or money is the last thing you want to do. However, email marketing is a vital tool for businesses that cannot afford to ignore it.

However, with so many different methods to reach your consumers, why should you be depending on email marketing? Is it even worth it? In a nutshell: yes.

There's a lot of buzz surrounding email marketing and its benefits, but what do the email marketing stats suggest? When it comes to proving the legitimacy of email marketing, the statistics are clear.

Let's start with what email marketing is, and then move on to the top email marketing statistics you need to know in 2022.

What is Email Marketing?

Email marketing is the practice of promoting goods or services through email. It's not just limited to that, though. You can also use email marketing to cultivate existing clients and/or appeal to potential consumers. Email marketing is a great way for companies to keep their customers up to date and tailor their advertising messages to fit the situation. Consider it one of the most cost-effective and conversion-rich types of digital marketing available today. It's strong, convincing, and effective at boosting your small business' sales.

Here's a collection of fascinating email marketing statistics that highlight how important email marketing is:

1. Every $1 spent on email marketing has an ROI of $42. (DMA National Client Email Report 2019)
2. In 2020, the total number of business and consumer emails sent and received each day is expected to surpass 306 billion, reaching over 361 billion by the end of 2024. (THE RADICATI GROUP, INC)
3. Personalized emails have a 6x greater open rate! (Experian Marketing Services)
4. Customers may be divided into different categories via email marketing. Customers can be classified into various market segments based on demographic variables, hobbies, past behavior, and so forth. You may deliver targeted marketing information directly to each target audience by utilizing this method. Segmented email campaigns have a 94 percent open rate and a 38 percent click-through rate, according to the research! (SuperOffice)
5. Adding videos to your email can increase click rates by 300%. (Martech Advisor’s 2017 data)
6. Do abandon cart emails work? The statistic is here to back this claim up. Sending three abandoned cart emails results in 69% more orders than a single email. (Omnisend, 2018)
7. According to the latest data, as many as 87 percent of marketers use email marketing to distribute their content. (Content Marketing Institute, 2020)
8. More than half of all consumers (60%) have made a purchase as a result of receiving an email marketing. (Ompinmonster)
9. Email is the most popular lead generating channel for 89 percent of marketers. (Mailigen)
10. 41 percent of marketing executives, according to Forrester, rely on performance data from Email. (Forbes)
11. For one in five firms, email marketing provides a Return on Investment (ROI) of more than 70-to-1.(DMA National Client Email Report 2015)
12. Users of Gmail, the world's biggest email service, check their accounts on mobile devices at a rate of 75%.(TechCrunch)
13. 18 times more revenue is generated by emails that are relevant to the receiver than general broadcast messages. (Mailigen)
14. About 33% of email openings occur on an Iphone. (Litmus’ 2016 State of Email Report)
15. For 72% of customers, email is the most common form of business communication. (MarketingSherpa)
16. Consumers value receiving promotional emails every week, with 61% of respondents saying they like them. Consumers would desire emails to arrive even more frequently, with 28% desiring them weekly.(MarketingSherpa)
17. In 0 to 3 seconds, recipients can determine whether your emails are attention-worthy.(US Consumer Device Preference Report, Q3 2015)
18. The readers have chosen mobile devices as the preferred method of reading email, with 55 percent of emails now read on mobile devices. (Litmus)
19. According to a recent poll, U.S. white-collar employees spend approximately 6.3 hours each day looking at their email.(Reuters)
20. Email is the most frequently used method of inter-company communications across all age groups.(MarketingSherpa)
21. Almost every company will tell you that in order to identify your potential customers and retain them, marketing automation is essential. Companies implementing marketing automation are seeing a return on their investment (ROI) of 6% over six months. However, after one year of usage, the ROI rises to 32%. (Benchmarking Report: Marketing Automation)
22. Subject lines that are tailored to a customer's interests and hobbies increased open rates for consumer product and service companies by 41.8 percent. (MarketingSherpa)
23. Appropriate email list segmentation can significantly improve email open rates. (MarketingSherpa)
24. Email is essential in B2B marketing communications. Active and dedicated email operations are also important to B2C marketers, with 78 percent of them mentioning it. (Aberdeen Group)
25. Email is 40 times more likely to attract new consumers than Facebook or Twitter.(McKinsey)

Conclusion

Email marketing is a powerful tool that can be used to reach a large audience with relative ease. When used correctly, email marketing can be an extremely effective way to generate leads, conversions, and sales. The key to success with email marketing is to understand the various types of email campaigns that are available, and to tailor your campaigns to fit your specific goals. In addition, it is important to segment your email list so that you are sending relevant content to your subscribers. By following these tips, you can maximize the effectiveness of your email marketing campaigns and achieve success with your online marketing efforts.