Harvard finds reps spend only 35 % of their day talking to prospects. This blog unpacks the T²R™ Rule, reveals why admin drains performance, and shares six automation-first tactics to reclaim talk time, speed cycles, and hit quota.
From keeping in touch with friends and family to seeing what's new at the restaurant down the street, social media is integral to everyone's life. Every year, people spend more time on social media. According to that graph, consumers spent a median of 90 minutes in 2012, which grew to 180 minutes by 2020. Three full hours!
According to Statista, social media influences both internet and offline behavior, as well as life. For example, many respondents in Statista's global online user survey in 2019 stated that using social media had enhanced their access to information.
Not to mention the fact that there is a significant rise in social media users, as well as a massive pool of potential clients who may learn about your firm. Whatagraph mentions that in 2019 Facebook had over 2.2 billion active users.
1.5 billion people watch YouTube every day. Instagram is predicted to have 120.3 million monthly active users. Twitter has 330 million active users every month, and Pinterest has 175 million monthly active members. In the end, most people spend a significant amount of time online. Therefore you want to be where people are—on social media.
More than ever, an online presence is the most excellent method to attract new clients and market your business.
You may attract a devoted customer base for your psychiatry practice if you use it successfully. Furthermore, your psychiatry practice can increase its reach through social media by utilizing this method.
Following the suggestions and methods outlined in this article on how to break into any social media and build your practice online, you'll be able to expand the scope of your psychology business in no time!
Your psychology practice will develop a brand every time you interact with current and prospective patients through social media. If done correctly, you'll have new patients and a following.
Your psychology practice's brand is the image people have in their heads when they think of your business. This can be anything from the colors you use on your website to how you answer the phone.
Your social media presence should represent the values and culture of your psychological practice.
Consider the following aspects while developing your brand:
Answering these questions will help you form the foundation for your brand. Then, you can start creating content and designing graphics that reflect your brand.
It's crucial to remember that your brand is not only what you say but also what others have to say about it. Before visiting, potential patients will almost certainly perform some research on your psychology business.
Make sure that the information they find online—whether a Google search or any other search engines or reviews on Yelp—paints a positive picture of your business.
It's time to start producing material for your social media platforms now that you've had a look at what goes into building a brand. The content you create should represent the image you want to convey. If, for example, you want your psychology practice to be perceived as kind and approachable, make sure your material reflects that.
Ideas for the material include blogs, infographics, quotations, or even brief notifications regarding what's going on at your psychology practice. Make sure whatever form of content you create is shareable and engaging.
Although it is essential to include the keywords of your primary keyword, don't forget about the secondary keyword. Ensure the key terms and their variants are contained in your content. The search engines want to find what you're talking about when someone searches for it. Designing with search engine optimization (SEO) in mind will help ensure that people can quickly locate what you're talking about using a Google search.
To optimize your content for SEO, begin by conducting keyword research. This will aid you in determining which words and phrases customers utilize to locate businesses similar to yours on the internet. After gathering a list of keywords, incorporate them throughout your website and social media sites.
Here are some examples of outstanding engagement:
A Facebook page with an engagement post that provides valuable information to its fans is an excellent example of utilizing the platform.
Examples of Instagram Ideas Include:
Examples of content for youtube videos include:
Referrals are the lifeblood of any successful psychiatry practice. Because referrals are critical to the success of any psychiatrist's business, psychiatrists try to form long-term, reciprocal relationships with psychologists and other behavioral health specialists.
As a psychologist, building a solid social media presence is critical to reaching the most people. You may develop credibility and obtain a following of potential patients by creating exciting and informative content. Furthermore, being active on social media platforms and employing analytical tools might assist you in monitoring your performance while also ensuring that the appropriate individuals see your mental health practice.
Finally, allocating a budget for paid digital marketing might help you reach a larger audience. With these methods in mind, you may develop a solid social media presence for your psychotherapy business.
Harvard finds reps spend only 35 % of their day talking to prospects. This blog unpacks the T²R™ Rule, reveals why admin drains performance, and shares six automation-first tactics to reclaim talk time, speed cycles, and hit quota.
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