How Multirisco Used Mailshake to Drive $40k in New Business<\/a>). Multirisco needed a dedicated sales engagement platform that could automate and personalize their outreach while fitting into their tech stack.<\/p>\n\n\n\nSolution:<\/strong> The company switched to Mailshake, an automated sales engagement tool, to run their cold email campaigns and integrate with their CRM. Right from the start, they saw improvements. Mailshake enabled:<\/p>\n\n\n\nHighly Personalized Email Campaigns<\/strong><\/h4>\n\n\n\nUsing Mailshake\u2019s personalization features, Multirisco crafted emails that felt one-to-one, inserting each prospect\u2019s name, company, and relevant industry info into the copy. They leveraged Mailshake\u2019s library of proven templates to write compelling, concise emails and then customized those templates for their audience. The team also used an AI email writer to quickly generate variants and an A\/B testing module to optimize subject lines and call-to-action phrases. This addressed the previous issue of generic outreach \u2013 now every email was targeted and professional, which is crucial since nearly half of recipients decide whether to open an email based solely on the subject line.<\/p>\n\n\n\n
Multistep Sequences with Auto Follow-up<\/strong><\/h4>\n\n\n\nThey set up sequences that would automatically send follow-up emails to non-responders, with each step offering additional value (e.g. a case study, a testimonial, a gentle reminder). Once a prospect replied or booked a meeting (using a Calendly link integrated in the emails), the sequence would stop for that lead \u2013 all managed by the software. This ensured persistence without manual tracking. They achieved what every sales leader wants: consistent follow-through on every lead without relying on reps\u2019 memory or sticky notes.<\/p>\n\n\n\n
CRM Integration via API<\/strong><\/h4>\n\n\n\nOne of the game-changers was Mailshake\u2019s open API and native integrations. Multirisco\u2019s technical team quickly connected Mailshake with their CRM (PipeRun) using a Zapier webhook and other integration points. This automated the flow of lead data: their process now automatically mined new prospect data (using AI tools and third-party data enrichment services) and cleaned the lists, then auto-imported the fresh leads into Mailshake via API. As soon as leads entered Mailshake, they would get enrolled in the appropriate outreach sequence. Meanwhile, all email engagement data (opens, clicks, replies) synced back to the CRM, so the sales managers had full visibility in one place. This tight integration eliminated hours of manual CSV importing\/exporting and ensured the sales team was always acting on up-to-date information.<\/p>\n\n\n\n
Results:<\/strong> Within the first two months of using automated outreach, Multirisco saw a remarkable lift in their sales pipeline metrics. Their cold emails achieved an open rate of 60%, meaning a majority of prospects were actually reading the emails \u2013 a huge jump from their previous efforts. Of those engaged, about 20% became qualified leads (replying or showing interest), and around 9% of contacts converted into deals. In real numbers, this translated to over $40,000 in new business in just two months of starting the automated campaigns. For context, before Mailshake, Multirisco had virtually $0 from outbound email since their conversion was negligible; the new approach immediately added a significant revenue stream. This quick win demonstrated a clear ROI \u2013 the tool paid for itself many times over in a matter of weeks.<\/p>\n\n\n\nJust as importantly, the quality of engagement improved. Prospects were responding not only to the first email, but to later follow-ups with comments like \u201cThanks for the reminder, I meant to get back to you.\u201d The Multirisco team noted that many of these leads had been in their database uncontacted or dormant; the automated yet personalized outreach reactivated them. Internally, the sales reps became strong advocates for the new system, as it delivered warm conversations on a platter. The strain on their one sales manager, who used to spend hours piecing together outreach efforts, was relieved \u2013 he could now focus on closing, not chasing.<\/p>\n\n\n\n
Key Features that Drove Success<\/strong><\/h3>\n\n\n\nPersonalization & Templates<\/strong><\/h4>\n\n\n\nMultirisco\u2019s success underscored that personalization at scale leads to better outcomes than \u201cspray and pray\u201d emails. By utilizing Mailshake\u2019s templates and customizing them with dynamic fields, they were able to send hundreds of emails that each prospect felt were written just for them. One executive noted, \u201cWithout any doubt, the possibility of sending personalized emails in bulk makes a huge difference in our results\u201d, explaining that their previous platform couldn\u2019t do this effectively. That capability alone lifted their response and conversion rates significantly. The team also appreciated how the software guided them with template ideas and best practices (essentially coaching them on writing effective outreach). The 60% open rate they achieved speaks to how well-crafted and targeted their emails became.<\/p>\n\n\n\n
API and CRM Integration<\/strong><\/h4>\n\n\n\nBecause they integrated their systems, Multirisco created an automated pipeline from lead generation to outreach. AI-driven data mining identified prospects, a third-party tool enriched and verified emails, and then Mailshake took over to send messages and track engagement. This closed-loop process meant very little manual intervention \u2013 truly \u201cautomation\u201d in the full sense. Moreover, syncing the outreach data back to the CRM gave a unified view of the customer journey. Sales reps could see email interactions alongside phone calls or other notes, all in one place. For sales leaders, this integration is key to measuring ROI: you can attribute how many emails it took to get a meeting and how those meetings converted to revenue, giving clear data to justify the automation investment.<\/p>\n\n\n\n
Deliverability & Domain Safety<\/strong><\/h4>\n\n\n\nMultirisco was also wary of damaging their sender reputation (as mentioned, their earlier tool blasted out emails in a way that put their domain at risk). Mailshake\u2019s platform helped by controlling send rates, threading emails properly, and providing feedback on spam triggers. Coupled with the improved email content, this ensured their 60% open rates were real and not achieved by burning their sender credibility. In two months, they saw no significant increase in bounces or spam complaints, meaning the approach was sustainable. For any company implementing automated outreach, protecting your domain (through proper warm-ups, using multiple sending addresses, and good content practices) is an often overlooked feature \u2013 but it\u2019s one top teams pay attention to, as it directly impacts whether your emails reach the inbox.<\/p>\n\n\n\n
Continuous Optimization (A\/B Testing)<\/strong><\/h4>\n\n\n\nThe team\u2019s use of A\/B testing for subject lines helped them refine their approach quickly. For instance, they tested different personalization angles in the subject (mentioning the prospect\u2019s company vs. mentioning a mutual pain point) and discovered which yielded higher open rates. These insights were applied to future campaigns. The platform made it easy to run these tests and see results at a glance. In effect, Multirisco created a feedback loop: sequence performance data -> tweak content -> better performance. This culture of data-driven improvement, enabled by the tool\u2019s reporting features, set them up for consistent growth beyond the initial 2-month burst.<\/p>\n\n\n\n
Takeaway:<\/strong> Multirisco\u2019s story showcases the power of combining personalization, integration, and automation. A sophisticated outreach tool can be a catalyst for growth, but the real magic is in using its features fully: connect it to your lead sources and CRM, leverage templates and personalization to keep messages human, and continuously optimize based on data. Even if your current marketing software \u201ccan send emails,\u201d consider whether it\u2019s truly built for efficient outbound sales \u2013 the right tool makes a big difference. For sales leaders, the lesson is to ensure your tech stack allows your team to scale outreach without sacrificing quality. When your messaging resonates and your process is streamlined (as evidenced by Multirisco\u2019s jump in leads and revenue), you not only get more deals but faster sales cycles and happier reps. It\u2019s a textbook example of working smarter, not just harder.<\/p>\n\n\n\nFramework: How You Can Replicate These Results<\/strong><\/h2>\n\n\n\nThe success stories above may come from different industries \u2013 finance, marketing agency, SaaS\/insurance \u2013 but they share common strategies that any sales team can apply. Here\u2019s a framework to increase your own sales pipeline through automated outreach:<\/p>\n\n\n\n
Audit Your Sales Process for Repetitive Tasks:<\/strong> Identify where your team is spending time on manual, repetitive work (e.g. sending similar emails, following up, data entry from one system to another). These are prime candidates for automation. For example, if reps are manually sending follow-up emails or logging calls, an outreach tool can automate those steps and log activities automatically in your CRM.<\/p>\n\n\n\nDefine Your Outreach Cadences and Channels:<\/strong> Decide how many touches a prospect should get and through which channels (email, phone, LinkedIn, SMS, etc.). Top teams use a multichannel outreach approach to maximize contact rates. For instance, you might outline a 10-step cadence over 3 weeks: Email 1 -> LinkedIn message -> Phone call -> Email 2 -> etc. Clearly mapping this ensures you know what to build in the automation platform. Remember that persistence matters \u2013 don\u2019t stop at one touch when data shows multiple attempts yield far better results.<\/p>\n\n\n\nChoose the Right Automation Platform:<\/strong> Look for a sales engagement or outreach automation tool that fits your needs. Key features to consider include:
<\/p>\n\n\n\n\n- CRM integration: It should sync with your CRM (Salesforce, HubSpot, etc.) so that contacts, emails, and activities flow seamlessly. This prevents data silos and keeps sales reps working in one unified system.<\/li>\n\n\n\n
- Multichannel sequences: The ability to incorporate various channels and automate follow-ups.<\/li>\n\n\n\n
- Personalization capabilities: Support for merge fields (like {{first name}}) and even conditional logic to tailor messaging. Advanced tools also offer image personalization or video messages.<\/li>\n\n\n\n
- AI features: such as lead scoring (to prioritize leads), send time optimization, or even AI-generated email suggestions to improve copy.<\/li>\n\n\n\n
- Analytics and A\/B testing: You\u2019ll want reporting on open, click, reply rates per sequence step, and the ability to test different subject lines or email versions.<\/li>\n\n\n\n
- Deliverability tools: e.g., email verification, warm-up, spam score checks, as your sending reputation will be the backbone of success.<\/li>\n<\/ul>\n\n\n\n
Start with a Pilot Campaign<\/strong><\/h4>\n\n\n\nRather than automating everything on day one, pick a segment of leads or a specific campaign to trial your new automated outreach. Establish baseline metrics first (e.g., current manual email open rates, conversion rates) so you can compare improvement. In your pilot, pay attention to the content and frequency \u2013 ensure your messages still feel genuine. Monitor results closely (the tools will provide real-time dashboards). The pilot will help you tweak your cadence and content before scaling up to your entire team or database.<\/p>\n\n\n\n
Leverage AI and Data for Personalization:<\/strong> Boost your effectiveness by enriching your leads with data and using AI where possible. For example:<\/p>\n\n\n\n\n- Use an AI lead scoring model or rules to segment hot vs. cold leads (as U.S. Bank did). Focus human effort where there\u2019s highest likelihood to close.<\/li>\n\n\n\n
- Use LinkedIn or data enrichment tools to gather tidbits about prospects (industry, role, recent news) and include a line or two in your outreach referencing that. Some platforms allow automating this kind of research via integrations.<\/li>\n\n\n\n
- If available, try AI-assisted writing for your emails \u2013 it can draft a baseline message that you then refine, saving time crafting outreach from scratch.<\/li>\n\n\n\n
- Set up notifications or tasks for reps when a prospect shows high intent (like multiple email opens or clicking a link). This is a form of AI-driven prioritization (many tools call it \u201cintent data\u201d or lead engagement scoring).<\/li>\n<\/ul>\n\n\n\n
Train Your Team and Refine the Process<\/strong><\/h4>\n\n\n\nIntroduce the automation platform to your team with proper training. Emphasize that it\u2019s there to assist, not replace, their selling \u2013 for instance, reps should still personalize beyond the merge fields when needed and handle responses promptly. Establish new norms, such as checking the \u201cengagement dashboard\u201d each morning to see which leads the system marked as high priority. Solicit feedback from the team: Are the sequence steps working? Do prospects react better to a phone call at step 3 instead of step 5? Use this on-the-ground insight plus the hard data from the tool to continuously refine your sequences.<\/p>\n\n\n\n
Monitor Metrics and Iterate: <\/strong><\/h4>\n\n\n\nKey metrics for automated outreach success include open rates, reply rates, conversion rates (lead to opportunity), meetings booked, and ultimately deals won from the campaign. Track these regularly. If a certain sequence email has a low open rate, try a new subject line or send time. If the overall sequence isn\u2019t converting as expected, experiment with the mix of touches (maybe add a LinkedIn touch or shorten the timeline). The beauty of automation software is you can adjust campaigns on the fly and immediately measure the impact. Adopting a mindset of constant improvement will help your team achieve the kind of results seen in the case studies.<\/p>\n\n\n\n
By following this framework, you create a cycle: Automate \u2192 Measure \u2192 Learn \u2192 Improve, which leads to ever-increasing efficiency and effectiveness. Even teams new to automation can start small (for example, automate just the follow-up emails initially) and gradually expand as you see success.<\/p>\n\n\n\n
Addressing Common Concerns about Sales Automation<\/strong><\/h2>\n\n\n\nSales leaders and reps alike may have understandable concerns about adopting automated outreach. It\u2019s important to address these head-on:<\/p>\n\n\n\n
\u201cWill automated outreach make our messages impersonal or spammy?\u201d<\/strong><\/p>\n\n\n\nThis is a top fear \u2013 nobody wants to alienate prospects with robotic spam. The reality is, modern automation tools are designed with personalization in mind. The difference between spam and effective outreach is relevance. By crafting targeted campaigns (using segmentation and personalization fields) you ensure prospects receive content that matters to them. As we noted earlier, companies using targeted automation see far higher conversion rates than generic blasting. Quality trumps quantity. The volume is handled by automation, but the quality still comes from your sales strategy and messaging. In fact, automation can enhance personalization by pulling in data from your CRM or third-party sources automatically \u2013 so each email can reference a prospect\u2019s specific context without a rep manually researching and typing it out. The case studies show that prospects responded positively; high open and reply rates are indicators that the outreach was welcome, not spam. Just be sure to avoid overly generic templates and take the time to set up your sequences thoughtfully.<\/p>\n\n\n\n
\u201cWe don\u2019t want to lose the human touch in sales.\u201d<\/strong><\/p>\n\n\n\nThis concern is related but focuses on relationship-building. The truth is, automation should augment, not replace, human interaction. Think of it as a way to initiate conversations and keep them going; your sales reps still step in to close deals and build relationships. For instance, when a prospect replies showing interest, the automated sequence stops and the rep takes over with a personal call or meeting. None of our success stories closed deals purely through automation \u2013 a human salesperson was always involved to address specific questions, negotiate, and finalize. What automation does is create more of those human-to-human moments by ensuring every lead gets attentive treatment up front. It\u2019s also worth noting that many tools allow you to send emails from the rep\u2019s actual email address and even with snippets of manual input included, so the prospect perceives it as a direct one-on-one communication (because it is, just aided by software). As long as you maintain thoughtful content, prospects often can\u2019t tell an email was part of an \u201cautomated sequence.\u201d They just feel that your company was very responsive and persistent.<\/p>\n\n\n\n
\u201cOur sales process is consultative\/complex \u2013 can we really automate it?\u201d<\/strong><\/p>\n\n\n\nEven complex B2B sales with multiple stakeholders can benefit from automation. You might not automate every single email or the proposal negotiation, but you can automate the prospecting and follow-up stages that feed your pipeline. Automation is flexible: you can configure branching logic (e.g., if CFO is involved vs not), use it to schedule introductory calls, or integrate it with account-based marketing efforts. Top sales teams often combine automation with account insights \u2013 for example, using automation to reach multiple contacts at a target account with personalized messages, then manually handling the ones that engage. Far from being only for simple transactional sales, outreach automation is being used in enterprise sales teams to ensure consistency in those early touches and to keep nurturing all stakeholders over long sales cycles (with content tailored to each persona). The key is to map your specific process and see where automation fits. Even partial automation (say, cadences for initial discovery meetings and later for post-demo follow-ups) can yield huge time savings and consistency improvements.<\/p>\n\n\n\n
\u201cWhat about the cost and implementation effort?\u201d<\/strong><\/p>\n\n\n\nAdopting a new tool does require investment and onboarding effort. However, the ROI can be quickly realized. Many teams see the software pay for itself in one closed deal that might not have happened otherwise (recall Multirisco\u2019s $40k in 2 months from zero outbound revenue). Start with a pilot to minimize risk and prove the value. Most modern sales engagement tools are cloud-based services with intuitive interfaces, so with a bit of training, reps ramp up quickly. Some vendors offer white-glove onboarding or have extensive tutorials (as seen in the Mailshake case, the vendor\u2019s content and support helped the team learn best practices). Additionally, integration is easier than it used to be \u2013 open APIs and pre-built connectors can slot the tool into your existing CRM and systems with minimal IT lift. In short, the upfront effort is manageable and the payoff in efficiency and revenue can be substantial. To mitigate cost concerns, frame it as an investment in scaling your team\u2019s capacity (for example, automation might cost as much as one junior rep, but it can do the work of several reps, effectively).<\/p>\n\n\n\n
\u201cCould automation hurt our email deliverability or brand reputation?\u201d<\/strong><\/p>\n\n\n\nWhen done improperly, blasting out thousands of emails can indeed get your domain flagged or annoy prospects. That\u2019s why it\u2019s crucial to follow best practices: use verified sending domains, gradually ramp up sending (warm your domain\/IP), and use the tool\u2019s features to check email content for spam triggers. All our highlighted companies were mindful of this. The tools they used had capabilities like automatic throttling of send rates and alternate domain usage to protect primary domains. And because their content was targeted and valuable, spam complaints were low. In terms of brand, consider that not following up at all or letting leads go cold is also a risk \u2013 you might be seen as unresponsive. Responsible automation, where you send helpful, relevant information and respect opt-outs, generally enhances your brand by showing prospects you are on the ball. Monitor your sender reputation (some tools provide dashboards for this), and you\u2019ll likely find that you can scale outreach without deliverability issues. If your team is particularly concerned, you can start by automating on a smaller scale and measuring the impact, then gradually increase volume as you gain confidence.<\/p>\n\n\n\n
By addressing these concerns, organizations can move past hesitation and start reaping the benefits of automation. In fact, many top-performing sales teams now consider outreach automation a must-have in their toolkit \u2013 not as a replacement for genuine engagement, but as a force multiplier for it.<\/p>\n\n\n\n
The evidence is clear: automated sales outreach isn\u2019t a buzzword or a passing trend \u2013 it\u2019s a proven strategy that top sales teams use to drive consistent, scalable growth. From the enterprise that supercharged conversions with AI lead scoring, to the small agency that quadrupled its meetings through multichannel sequences, to the growing business that generated $40k in new revenue by integrating personalization and automation \u2013 these success stories highlight what\u2019s possible when technology empowers your sales process. The common thread is that automation, when implemented thoughtfully, delivers more efficiency and more effectiveness. It allows your team to do more with less, ensuring every prospect is touched with the right message at the right time, and freeing your human sellers to focus on building relationships and closing deals.<\/p>\n\n\n\n
As a sales leader, the actionable takeaways are to invest in the right tools, craft a solid outreach framework, and continually iterate based on data. Start small if needed, but start \u2013 the cost of doing nothing is a stagnant pipeline and working harder, not smarter. On the flip side, the payoff of well-executed automated outreach is substantial: increased sales efficiency, higher quality pipelines, and ultimately more revenue. And perhaps just as important, it creates a better experience for prospects (who receive timely, relevant outreach instead of being neglected or spammed) and for your team (who can focus on selling, not admin tasks).<\/p>\n\n\n\n
In a world where technology is rapidly changing every aspect of business, sales teams that leverage automation and AI are pulling ahead, while those that stick to manual methods risk falling behind. The good news is that the barriers to entry have never been lower \u2013 powerful outreach platforms are accessible to teams of all sizes. The success stories in this post serve as both inspiration and a blueprint. By adopting a culture of automation with personalization, you position your sales organization to achieve consistent growth, quarter after quarter. The combination of human savvy and smart automation truly is the formula that defines today\u2019s sales automation success stories. It\u2019s time to write your own success story by putting these lessons into practice and turning your sales outreach into a high-performing, scalable engine for revenue growth.<\/p>\n\n\n\n
Consistent growth is attainable when you arm your team with the right tools and approach \u2013 the top sales teams have figured this out, and now, with the insights and framework provided here, so can you. Here\u2019s to increased pipelines, more wins, and a future where your sales team operates at peak productivity with the help of automated outreach!<\/p>\n","protected":false},"excerpt":{"rendered":"
In an ultra-competitive market, leading sales organizations are turning to automated sales outreach tools to consistently grow their pipeline. These teams aren\u2019t just automating for the sake of it \u2013 they\u2019re seeing tangible boosts in efficiency, lead volume, and revenue. By leveraging automation platforms for prospecting, multichannel sequencing, and AI-driven insights, top performers free their […]<\/p>\n","protected":false},"author":27,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-4371","post","type-post","status-publish","format-standard","hentry","category-small-business-marketing"],"_links":{"self":[{"href":"https:\/\/amplispot.amplispotinternational.com\/wp-json\/wp\/v2\/posts\/4371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amplispot.amplispotinternational.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amplispot.amplispotinternational.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amplispot.amplispotinternational.com\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/amplispot.amplispotinternational.com\/wp-json\/wp\/v2\/comments?post=4371"}],"version-history":[{"count":1,"href":"https:\/\/amplispot.amplispotinternational.com\/wp-json\/wp\/v2\/posts\/4371\/revisions"}],"predecessor-version":[{"id":4372,"href":"https:\/\/amplispot.amplispotinternational.com\/wp-json\/wp\/v2\/posts\/4371\/revisions\/4372"}],"wp:attachment":[{"href":"https:\/\/amplispot.amplispotinternational.com\/wp-json\/wp\/v2\/media?parent=4371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amplispot.amplispotinternational.com\/wp-json\/wp\/v2\/categories?post=4371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amplispot.amplispotinternational.com\/wp-json\/wp\/v2\/tags?post=4371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}