{"id":4630,"date":"2025-04-03T05:09:21","date_gmt":"2025-04-03T05:09:21","guid":{"rendered":"https:\/\/amplispot.amplispotinternational.com\/?p=4630"},"modified":"2025-04-04T05:14:35","modified_gmt":"2025-04-04T05:14:35","slug":"leveraging-text-messaging-how-simple-direct-communication-drives-prospecting-success","status":"publish","type":"post","link":"https:\/\/amplispot.amplispotinternational.com\/blog\/leveraging-text-messaging-how-simple-direct-communication-drives-prospecting-success\/","title":{"rendered":"Leveraging Text Messaging: How Simple, Direct Communication Drives Prospecting Success"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Chapter 20<\/strong><\/h2>\n\n\n\n<p>In Chapter 20 of Fanatical Prospecting, Jeb Blount highlights one of today\u2019s most effective but often underutilized prospecting channels: text messaging. While emails can go unread and phone calls can be screened, texts cut through the clutter with near-instant visibility. Yet, tapping into this powerful medium requires a delicate balance of brevity, relevance, and respect for your prospect\u2019s boundaries.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why Text Messaging Works<\/strong><\/h3>\n\n\n\n<p><strong>High Open and Response Rates<\/strong><\/p>\n\n\n\n<p>Text messages are typically opened within minutes, far outpacing many other communication channels.<\/p>\n\n\n\n<p><strong>Personal Touch<\/strong><\/p>\n\n\n\n<p>Texting feels more direct and personable. When used correctly, it can foster a deeper sense of connection and urgency.<\/p>\n\n\n\n<p><strong>Speed and Convenience<\/strong><\/p>\n\n\n\n<p>Most people have their phones within arm\u2019s reach. Texts allow for quick back-and-forth conversations without the formality of an email or the interruption of a phone call.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Never Stop Learning: Advice From A Sales Enablement Leader | Jeb Blount &amp; Sarah Browner\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/grz19l_9KbE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>When to Use Text Messaging<\/strong><\/h3>\n\n\n\n<p><strong>Appointment Reminders<\/strong>: A short, friendly reminder ensures fewer no-shows.<br><strong>Follow-Ups<\/strong>: If a prospect has gone quiet, a text can nudge them back into the conversation.<br><strong>Quick Updates<\/strong>: Meeting changes, location details, or a timely insight can all be shared via text.<br><strong>Personal Touchpoints<\/strong>: A congratulatory note or a simple \u201cHappy Holidays!\u201d can strengthen relationships.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How to Craft Effective Text Messages<\/strong><\/h3>\n\n\n\n<p><strong>Be Brief<\/strong><\/p>\n\n\n\n<p>Texts should be concise. Aim for one or two sentences that quickly convey your message.<\/p>\n\n\n\n<p><strong>Use a Friendly Tone<\/strong><\/p>\n\n\n\n<p>While still maintaining professionalism, let your text be casual and approachable. Texting is inherently more informal than email.<\/p>\n\n\n\n<p><strong>Add Value<\/strong><\/p>\n\n\n\n<p>Each text should have a clear purpose\u2014whether it\u2019s to confirm an appointment, share an article, or offer a quick tip.<\/p>\n\n\n\n<p><strong>Include a Clear CTA<\/strong><\/p>\n\n\n\n<p>Guide the prospect toward a specific action. For example: \u201cDoes next Tuesday at 10 a.m. work for you?\u201d<\/p>\n\n\n\n<p><strong>Respect Boundaries<\/strong><\/p>\n\n\n\n<p>Avoid texting too frequently, and be mindful of sending messages too early in the morning or late at night.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Common Mistakes to Avoid<\/strong><\/h3>\n\n\n\n<p><strong>Overloading with Information<\/strong>: Texting isn\u2019t the channel for lengthy updates or comprehensive pitches.<br><strong>Being Too Formal<\/strong>: An overly stiff tone can feel out of place and may discourage a quick reply.<br><strong>Overuse or Spamming<\/strong>: Bombarding prospects with frequent, unsolicited messages can quickly erode trust.<\/p>\n\n\n\n<p><strong>Examples of Effective Text Messages<\/strong><\/p>\n\n\n\n<p><strong>Confirming an Appointment<\/strong><\/p>\n\n\n\n<p>\u201cHi [Name], confirming our meeting tomorrow at 3 PM. Excited to share some new insights on [topic]. Let me know if anything changes!\u201d<\/p>\n\n\n\n<p><strong>Re-Engaging After No Response<\/strong><\/p>\n\n\n\n<p>\u201cHi [Name], following up on my last email\u2014any chance we can connect this week to discuss [specific benefit]? Let me know what works for you!\u201d<\/p>\n\n\n\n<p><strong>Sharing Value<\/strong><\/p>\n\n\n\n<p>\u201cHi [Name], I found an article about [topic] that might interest you. Let me know what you think!\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"The BTN Prospecting Method (Money Monday)\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/k4aDsOC4-ck?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Real-World Success: Our Sales Process<\/strong><\/h3>\n\n\n\n<p><strong>Challenge<\/strong><strong><br><\/strong>A salesperson was losing touch with prospects after initial calls. Follow-up emails often went unanswered.<\/p>\n\n\n\n<p><strong>Solution<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Introduced brief, friendly text messages for meeting reminders and follow-ups.<\/li>\n\n\n\n<li>Personalized each text, referencing prior conversations or insights relevant to the prospect.<\/li>\n<\/ul>\n\n\n\n<p><strong>Outcome<\/strong><strong><br><\/strong>Follow-up response rates increased by 40%, leading to better attendance at scheduled meetings and more opportunities moving forward.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Key Takeaways from Chapter 20<\/strong><\/h3>\n\n\n\n<p><strong>Supplement, Don\u2019t Replace<\/strong><\/p>\n\n\n\n<p>Text messaging should complement your existing prospecting strategy\u2014calls, emails, and in-person meetings.<\/p>\n\n\n\n<p><strong>Short and Sweet<\/strong><\/p>\n\n\n\n<p>Brevity is the essence of effective texting. Provide immediate value and a clear next step.<\/p>\n\n\n\n<p><strong>Respect the Relationship<\/strong><\/p>\n\n\n\n<p>Maintain professionalism, avoid excessive contact, and always consider the prospect\u2019s comfort level.<\/p>\n\n\n\n<p>Text messaging offers a unique advantage in prospecting: it\u2019s direct, immediate, and personal. When used thoughtfully\u2014whether it\u2019s a quick reminder, a touchpoint to reignite dialogue, or a valuable insight\u2014texts can significantly enhance your outreach strategy. Just remember Blount\u2019s key message: keep it short, relevant, and respectful. That way, your text won\u2019t just be read\u2014it\u2019ll prompt action and strengthen your relationship with the prospect.<\/p>\n\n\n\n<p><strong>Ask Yourself<\/strong><\/p>\n\n\n\n<p>Have I incorporated text messaging into my follow-up routine?<\/p>\n\n\n\n<p>Am I keeping messages short and valuable, or am I overloading prospects?<\/p>\n\n\n\n<p>Do I have a clear call-to-action every time I reach out?<\/p>\n\n\n\n<p>With these guidelines in place, you\u2019ll be well on your way to transforming simple text messages into a powerful prospecting tool.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chapter 20 In Chapter 20 of Fanatical Prospecting, Jeb Blount highlights one of today\u2019s most effective but often underutilized prospecting channels: text messaging. While emails can go unread and phone calls can be screened, texts cut through the clutter with near-instant visibility. Yet, tapping into this powerful medium requires a delicate balance of brevity, relevance, [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":4631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-4630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-review"],"_links":{"self":[{"href":"https:\/\/amplispot.amplispotinternational.com\/wp-json\/wp\/v2\/posts\/4630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amplispot.amplispotinternational.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amplispot.amplispotinternational.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amplispot.amplispotinternational.com\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/amplispot.amplispotinternational.com\/wp-json\/wp\/v2\/comments?post=4630"}],"version-history":[{"count":2,"href":"https:\/\/amplispot.amplispotinternational.com\/wp-json\/wp\/v2\/posts\/4630\/revisions"}],"predecessor-version":[{"id":4635,"href":"https:\/\/amplispot.amplispotinternational.com\/wp-json\/wp\/v2\/posts\/4630\/revisions\/4635"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amplispot.amplispotinternational.com\/wp-json\/wp\/v2\/media\/4631"}],"wp:attachment":[{"href":"https:\/\/amplispot.amplispotinternational.com\/wp-json\/wp\/v2\/media?parent=4630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amplispot.amplispotinternational.com\/wp-json\/wp\/v2\/categories?post=4630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amplispot.amplispotinternational.com\/wp-json\/wp\/v2\/tags?post=4630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}