A group of construction workers wearing hard hats isn't the first thing that comes to mind when thinking of popular social media posts. But, let's face it: Construction isn't event planning, fashion, or entertainment, so it doesn't have a lot of appeal on social media.
That doesn't mean you should neglect Facebook, Instagram, and Twitter to have a successful construction marketing strategy. After all, these are free platforms with a tremendous return on investment. However, contractors must be flexible, systematic, and friendly when developing an online presence.
We're digging a bit deeper to inspire you with content ideas. Like most contractors, you use social media to connect with customers, keep up to date on industry news, and learn new techniques.
HGTV is the most popular cable channel: people like to see how others live. Shining some social media light on your exquisite dream houses is easy to gain likes. It also demonstrates how good you are at what you do to potential clients.
If you're a remodeler, go one step further and include the before and after for some added wow factor. And all construction teams can keep track of the progress throughout the project. It's interesting to watch from behind the scenes; it keeps audiences interested and displays how much work goes into each task.
You don't want to repeat the same mistakes as all previous contractors. Instead, you want to be a game-changer. That is why you should report industry news and trends from reputable sources. It makes you the brain trust every construction professional aspires to be — and it draws in more customers that only want to deal with the best of the best.
Awards aren't why you do what you do, but they don't hurt. So on social media, celebrate any honors your firm receives by informing everyone about the fantastic service you provide.
Your staff, friends, and family may all share the article to increase your reach among those who could be ready to start a new home project. Honor boards can also display your accolades on social media and at trade shows, which is especially helpful with customers looking for a contractor they can count on.
What are some additional methods to gain new followers? First, create a social media contest! Encourage people to like, comment, and share your post to win prizes or branded merchandise. You're receiving free PR while they're getting stuff for free. It's a win-win situation.
To add more meaning to this, consider tying in a charitable cause. For example, organize a local food drive and ask schools, clubs, and other organizations to participate. This helps your company solidify itself as the community's preferred contractor while also doing good for the same neighborhood.
What's it like to work on a building crew? People are curious about this! This is an excellent chance to go live on Facebook or share a series of images on Instagram stories. By demonstrating what a typical day is like for your team, you're emphasizing all the services your organization delivers and the hours of hard labor you put in.
Place a "behind the scenes" video (or two or three) on YouTube right before you bid on a project so people can see that type of content first-hand; take eerily candid photos during field days that highlight all kinds of practical bits and pieces while also looking co; be open
It's not boasting to discuss your company's history, team building, or other activities. Instead, it personifies your business. Giving individuals a face and a name to what you do by emphasizing specific crew members or shouting out subs on the day is a great way to show appreciation. Consider this a digital employee of the month award that recognizes.
It all demonstrates that you're more than simply dirt to potential consumers. Instead, you're a well-established organization that values one another and your home-building skills.
When it comes to construction marketing, video is king. This is a fantastic method to put to use. Shoot films on the job site to show how your crew does something or why you do things better than the competition. These introductory, unvarnished videos have the potential to make a significant impact. It demonstrates that you know what you're doing, what you've accomplished at previous jobs, and how your crew will perform in the future.
Balance your own messaging with glowing reviews from those who know and love your work and effort. The power of testimonials is unquestionable – so the last thing you want to do is hide them somewhere on your website.
Give them their time to shine on Facebook, Twitter, Instagram, or YouTube. Think beyond just posting a quote. Instead, share a quick video testimonial shot from your mobile phone in the field. It's genuine and sure to see more engagement than just text.
Clients will tell others and recommend you as the go-to guy if you're doing a good job, but only if they have nothing to hide. Responding through social media allows your service to get pointed out across all networks.
This tip is all about sharing social media love and warmth. Consider reposting or giving applause to other builders who inspire you to change. Don't worry about sending leads to the other builders either. If you're a contractor in Boston, talking up a team in Sydney indeed won't threaten your bottom line.
Ultimately, small actions like this help garner your support within the industry, increase your engagement and encourage these same teams to share about you.
Are you writing your blogs? Maybe your team even has a podcast? Then be sure to promote and share all your content across social media. Blogs are a great way to convey information about your company. They need not be lengthy educational pieces, although that doesn't hurt! They're typically used by marketing and sales departments for new product announcements, industry updates, or advice from the owner on common customer concerns.
This appears to be a no-brainer, but it isn't. This accentuates your company's thinking leader status and improves its search rankings more than sharing press releases from industry publications. Your audience is eager to listen if you have anything interesting to say!
When you talk to people in your neighborhood, what do they want to know? Are companies based locally looking for more construction jobs? Is a local builder surpassing expectations and customers on an envious scale? Because information travels fast these days (an explicit example), it's essential not only to reach out but win over recipients. Emphasize who this ad is ideal for, telling them how happy you are to have them as clients or a local worker looking for work. This can be valuable news for everyone involved! It strengthens the bond between house-bound and skilled workers, if not their actual relationship with you.
Ah, everyone has an entrepreneurial spirit – whether they know it or not, as much as you want to be your own biggest fan and cheer loudly for yourself when someone requires an expert who can solve their problems most effectively. And sometimes even better than they could. Remember that these people are leaving a mark on other efforts by jumping ship. This leaves traces behind! The best way to improve your following is to offer something they will be thankful for ("And how can I help you?")
Social media is one of the most potent tools for contractors to connect with potential clients and build a reputation in today's fast-paced society. You can reach a large audience quickly and easily by using the right social media platform. So whether you're a small contractor looking to expand your reach, or an established contractor looking to stay ahead of the competition, these social media ideas are sure to help!
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