The advent of the internet has given rise to a wealth of information on the web. Because of all the data available, digital marketing should play an important role in your business efforts so that you don’t fall behind. As a financial advisor, utilizing digital marketing can help you connect with thousands of consumers and interact with them to develop loyalty. If you’re stumped about what to do or how to begin, here are 10 excellent and simple digital marketing tactics that can assist you get started!
Google My Business (GMB) is a free service provided by Google. When someone searches for you, this is the profile that appears on the right side of the page. The profile includes things like contact information, location, hours of operation, and so on. It’s critical to have a GMB listing if you want to be discovered on Google. Not only does it increase visibility but it also helps build consumer trust. Brands that show up on Google are 2.7 times more likely to be considered reputable by consumers. When you hire a virtual assistant, it’s important to remember that GMB is simply the link between you and your potential consumers.
When it comes to content marketing, there’s an infinite number of options. From filming videos to publishing blogs, you have a virtually limitless selection of material to create. You may educate your target audience and demonstrate your skills in the field with content production and promotion. Furthermore, by producing content, you may utilize SEO methods to improve the amount of people that visit your site. This is without a doubt one of the most effective methods for increasing the number of visitors to your site!
Social media is an essential component of a digital marketing strategy, and you can’t discuss one without the other. One of the best inbound marketing techniques is social media because you may reach a large audience and interact with your consumers. It’s crucial to establish a marketing strategy if you’re just getting started. Consider what platforms you’ll use, how you’d want to be seen, what you’d like to post, when you’d want to post it, and so on. When it comes to utilizing social media for marketing, there are four major steps:
Email marketing is an excellent method to connect with your audience. One thing to keep in mind about email marketing, though, is that the more personal you are, the better.
Conduct a market research survey to understand what your target market’s needs and wants are.
The best financial advisors can have a long-term impact on your subscribers by segmenting them and sending them targeted emails if you tailor your message specifically for each group. If you see a section of your email subscribers checking out your retirement planning site, send them a tailored email with retirement pointers. You can do this with other aspects of financial life such as exchange traded funds, personal finance, financial planning needs, investment advice etc.
According to HubSpot’s marketers, segmented campaigns have resulted in a 760 percent boost in email revenue. While utilizing email marketing, keep in mind that your subject line must be effective, that you should send your emails during working hours, and that you should utilize email service providers such as AWeber, Constant Contact, and MailChimp.
A hosting webinars or courses is a fantastic method to demonstrate your knowledge and attract a large number of people, allowing you to accomplish two chores with one stone. It’s an excellent approach to truly connect with your consumers, develop brand loyalty, and start getting conversions about financial goals. However, it’s critical that if you do decide to host webinars that you do so correctly. Here are some things to consider while holding your session:
Who doesn’t like receiving stuff for free? Free consultations are a fantastic method to get new clients for your financial advisor business. At the end of the day, people want information, and if you’ve been able to establish yourself as an expert or authority using methods such as content marketing, email marketing, webinars, and so on. You can provide things like free consultations, whitepapers, ebooks, and so on. People will tend to not only like you more but also tell other people about you if you give these presents. If you get something for free, will you inform your pals about it? Take a look at Twenty Over Ten’s client North Pointe Wealth Management. You may see that they provide a free consultation and include this CTA on their homepage.
The financial services industry, for example XYPN, NAPFA, FPA, and others are excellent sources of lead generation and referrals. It’s all about getting your name out there, so see if you can get your contact information and website listed on their directories. If you’re able to collaborate with organizations like these, people will be more inclined to discover you. As the saying goes, cooperation makes the dream come true.
Getting more visitors to your site is as simple as improving your SEO. It may appear to be a difficult job, but with a few modifications and/or additions to your marketing plan, you can expect to see your ranks improve. First and foremost, it’s critical that you keep publishing on a regular basis. Blogging is the ideal method to establish yourself as a thought leader in your field; there’s no better approach than that. However, the more you blog, the more material you’ll provide to Google and let it know you exist, which may have a significant influence on your rankings. Adding images to your website is also a fantastic method to improve your SEO. Furthermore, if at all possible, use real photos rather than stock photographs. You have a better chance of ranking higher if you show that your business is run by real people. Look at Twenty Over Ten client Quest Financial Services to see who the team members are.
The fourth approach to improve your organic SEO is to enhance the speed of your website. If Google sees that your loading speed is too slow and hurts your rankings, it will be able to do so. Even if you do manage to rank near the top with a sluggish loading speed, your visitors will undoubtedly depart. If a page takes longer than 3 seconds to load, 40% of people will abandon it.
We know what you’re thinking: I thought this list was going to be a piece of cake! Isn’t it true that video isn’t simple? Well, you are incorrect. We promise that video doesn’t have to be difficult to make. Contrary to popular belief, all you need is your smartphone. Investment advisors should consider video marketing in their marketing campaigns if they have yet. As an investment advisor, if you aren’t persuaded, listen up: globally, YouTube users watch 3.25 billion hours of video every month on average (April 2017).That’s a lot of video, and it only goes to show why this material format should be a top priority for your company. In fact, 60% more consumers choose videos than PDFs over the long term. Not only does video benefit your clients; it also benefits you since videos drive considerably more traffic, interaction, and lead conversions.
Finally, it’s critical that you concentrate on providing a great mobile experience for your clients. Customers will leave your site if it isn’t mobile-friendly. These people will also be less likely to tell their friends about you. It isn’t sufficient to have a well-designed PC website anymore.
While the financial planning services industry is very tightly regulated, there are still many ways for you to differentiate your financial institution. If you really want to succeed in this environment, it’s critical that you do so. If you can find a way to make your company stand out from the rest, people will be more likely to use your investment management services.
Chapter 23 Every salesperson hits a slump at some point: leads dry up, deals stall out, and the dreaded end-of-quarter panic sets in. According to Chapter 23 of Fanatical Prospecting by Jeb Blount, there’s one critical question you must ask yourself to break free from this cycle: “Are you prospecting enough?” Prospecting is the fuel […]
Chapter 22 Sometimes, just a few simple words can completely reshape how we see the world. In Chapter 22 of Fanatical Prospecting, Jeb Blount shares eleven such words that hold the power to change careers, fortunes, and mindsets: “If it is to be, it is up to me.” This statement of personal accountability cuts through […]
Chapter 21 Prospecting is the lifeblood of sales success—but it can be grueling. The constant rejection, the occasional awkward conversation, and the daily grind of phone calls and emails often feel like an uphill battle. In Chapter 21 of Fanatical Prospecting, Jeb Blount highlights that what sets top performers apart is mental toughness. Their ability […]
In the competitive insurance industry, maintaining continuous engagement with prospects and clients is crucial. A well-crafted newsletter strategy—complemented by periodic reminders and thoughtful touchpoints—can keep your brand “in sight and in mind” all year long. This not only nurtures client relationships but also improves retention in an industry where acquiring new customers is far more […]
Life insurance agents in India have long been stereotyped as aggressive policy peddlers – the kind who corner you at family gatherings or cold-call at dinner time. “In fact, most people in India buy insurance products because they have a pushy uncle who happens to be an agent or they’re trying to save on taxes,” […]
Chapter 20 In Chapter 20 of Fanatical Prospecting, Jeb Blount highlights one of today’s most effective but often underutilized prospecting channels: text messaging. While emails can go unread and phone calls can be screened, texts cut through the clutter with near-instant visibility. Yet, tapping into this powerful medium requires a delicate balance of brevity, relevance, […]
