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From our Blog

Blending Personal Touch and Content: Handwritten Notes with Digital Follow-Ups

Handwritten notes create warmth; digital follow‑ups add convenience. Blend both to stand out and grow lasting insurance relationships.

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Deliverability Shield   A CMO’s Chronicle of the D.E.L.T.A.™ Framework

Facing 79 % of emails in spam, Aurora Robotics’ CMO ran Harvard’s D.E.L.T.A.™ playbook: clean domains, spark fast replies, segment cadences, tighten SPF/DKIM/DMARC, and monitor with real-time dashboards. Result spam down 64 %, replies up 42 %, CAC down 11 %, and $3.6 M fresh pipeline.

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Mobile-First Prospecting: Why Adobe’s 78 % Smartphone Reality Rewrites the B2B Playbook

Adobe’s 2024 Email & Mobile Trends report finds 78 % of B2B opens now happen on phones, making the first 500 pixels mission-critical. This blog offers a mobile-native blueprint one-scroll storytelling, thumb-friendly CTAs, and dark-mode resilience to help sales teams turn daily phone taps into qualified pipelines.

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First-Touch Fallback: Gartner Shows Alt-Channel Re-Route Saves 12 % of Deals

Gartner’s 2024 Cross-Channel study shows 12 % of silent deals revive when sellers reroute outreach to a buyer’s next-active channel within 48 hours. The blog unpacks this “First-Touch Fallback,” detailing the eight-step F.A.L.L.B.A.C.K.™ playbook, quick success stories, and a 30-day KPI-driven pilot to reclaim pipeline.

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Talk-Track Time: Why Harvard’s T²R™ Rule Is the Wake-Up Call Your Sales Team Needs

Harvard finds reps spend only 35 % of their day talking to prospects. This blog unpacks the T²R™ Rule, reveals why admin drains performance, and shares six automation-first tactics to reclaim talk time, speed cycles, and hit quota.

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This is NOT a Byte-Sized Blog (But Your Emails Should Be!)

Belkins’ 2024 data shows emails under 125 words lift reply rates to 9 %. This blog explains why brevity wins, shares success stories, and offers a simple framework value hook, one CTA, tight subject line to craft bite-sized emails that break through crowded inboxes.

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From Zero Noise to Peak Performance: How MIT’s O-ZONE™ Cadence and the P.E.A.K. Framework Combine into a Quota-Crushing Engine

Tired of vanishing into buyers’ digital noise? This playbook shows how merging MIT’s zero-noise O-ZONE™ timing with the PEAK personalization engine turns the same account list into a revenue geyser. Get day-by-day cadence maps, lightweight AI scoring, and team-friendly change tactics that can double meeting volume without new hires. Buckle up your quota is in for a shock.

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P.E.A.K. Prospecting: Personalization-Engagement-AI-Kickoff to Smash Quotas

Struggling to hit quota? Discover how the PEAK Prospecting framework layered personalization, five-channel cadences, and real-time AI scoring can turn the exact same prospect list into 2× revenue. From pinpointing trigger events to a plug-and-play week-one cadence and a lightweight scoring model, this guide breaks down the math that proves why PEAK can be your fastest path to consistent quota domination.

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ICE Framework (Intent – Cue – Engage): Stanford-Backed Subject-Line Hack for 23 % More Opens

Want 23% more opens in your sales emails? This Stanford-backed 3-word hack (ICE: Intent, Cue, Engage) can do it. Copy the formulas, test them, win more replies!

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Call-After-Click (C-A-C): How to Turn Sub-1 % Callbacks Into Live Conversations

Still dialing into the void? Flip the playbook with Call-After-Click—a trigger-powered move that triples live connects. Less guessing, more real convos.

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How 7 Words Became the Cold Email Magic Number—Backed by 100M Sends

100M cold emails later… the winner? Just 7 words. Why short, punchy subject lines still rule the inbox in 2025and how to write your next one like a pro.

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Video Killed the Boring Sales Pitch: Why Short Videos Matter in India

Insurance + 60-second videos = big win in India! From Reels in Hinglish to skits in Tamil, short-form content is making insurance fun, relatable & regional.

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